Five parallel agents (plus an independent Codex sweep) inventoried every AINA brand/marketing/ICP/voice/positioning doc across the repos, the PKM wiki, the archive, Downloads, and Desktop — so nobody runs this scavenger hunt again.
The docs live in six layers. The PKM May-16 launch bundle (voice + ICP + positioning + competitive + social/email/video) is the most curated and nearly already-consolidated. aina-cc is the authoritative repo source. There's a prior cleanup attempt from May 5 to build on. The rest is version-chain sprawl in Downloads/Desktop. And the Oscalar docs on your Desktop are a different brand — excluded.
| Where | What | Role | |
|---|---|---|---|
| A | PKM wiki (May 16–17 bundle) | Voice guide · ICP · positioning+SEO · competitive · social/email/video/launch | Best source-of-truth |
| B | aina-cc (May 7–9) | manifesto · voice-guide (12.9k) · positioning | Authoritative repo |
| C | aina-platform/docs + archive | Strategy · doctrine · Playfair design system · positioning/ICP/manifesto inputs | Build-side + inputs |
| D | ~/Documents/…/AINA Documentation Cleanup | "Archaeological Report" + schema summaries (May 5) | Prior cleanup — extend it |
| E | ~/Downloads + ~/Desktop/AINA | 100+ loose files: manifesto×3, website copy V2/V3, design×3, logos×2 folders, 10X files, pitch variants | Mine newest, then archive |
| F | ~/Desktop/OSC · FP Resources · Market Research | Oscalar (your agency) brand/business docs | OUT OF SCOPE — different brand |
aina-cc/curriculum/voice-guide.md (richest), the PKM aina-brand-voice-guide-2026-05-16 (newest, one-pager with banned-words + voice-check rubric), and synced copies in aina-runfusion-bundle.| Category | Source of truth (proposed) |
|---|---|
| ICP / personas | PKM aina-personas-and-icp + archive ICP ("Anxious Achievers") |
| Voice / tone | PKM aina-brand-voice-guide-2026-05-16 (newest) + aina-cc voice-guide (richest) |
| Positioning | archive AINA - Positioning (5 pillars + guardrails) + PKM marketing-and-seo |
| Narrative | aina-cc/marketing/manifesto.md + archive Founder Manifesto |
| Brand visual | repo Playfair design system (ADR-0029 lock) — link, don't copy |
| Competitive | PKM competitive-landscape + competitive-content-gap |
| GTM / content | PKM bundle (social · email · video · plg · analytics · launch) |
| Pitch | archive PPLX investor deck + one-pager |
Everything else → archived with a manifest pointing to the new home. Out-of-repo files (Downloads/Desktop) can't be git-moved; Phase 3 copies the canonical ones in and writes an archive manifest — no deletes/moves of your local files without your explicit go.
Phase 1 (done): this map. Phase 2 (you): confirm destination + canonical picks + living-doc shape; skim the prior cleanup folder. Phase 3 (gated): parallel agents copy canonical source in, write provenance, synthesize AINA-BRAND-OS.md (Codex-reviewed), produce the archive manifest. Codex's independent discovery pass is still running and will be appended.
Confirm the four decisions and I'll run Phase 3 — consolidate, synthesize the living doc, and manifest the archive. Nothing on your disk moves without your go.