I found the actual ICP doc and Founder Manifesto in your archived aina_platform_docs. Here's the richer voice guide built from them, side-by-side with what U1 already shipped — so you can reconcile before anything hits the repo.
AINA - Positioning.md is the de-facto voice + messaging guide — five named pillars, a "voice in the wild" section, and an explicit do-not-say list. This consolidates it with the Founder Manifesto (the worldview) and the ICP doc.
Who: 25–40 white-collar knowledge workers, good at their job, beginners only at AI. The filter is Awareness + Anxiety + Agency — all three, or they don't convert. Not skeptics, not builders, not students. The 80% in the middle, between the bros and the doomers.
Worldview (the Manifesto): name the enemy as the noise and falling behind, never AI. Horse-to-car: AI fluency is learning to drive, not understanding the engine. Tools are car companies; your job is to learn to drive. Respect the right to opt out — "it's okay to choose not to drive."
| 1 · Class divide (hook) | "There are two kinds of workers right now. You get to choose which one." |
| 2 · Relevance | "The warehouse manager doesn't need a lesson on writing marketing copy." |
| 3 · Genuine skill | "You don't learn to fly by reading about aerodynamics." (sandbox + evaluator) |
| 4 · Durability | "The tools will change. How you think doesn't have to." |
| 5 · Meet you where you are | "Anxious about AI? That's your starting point. Not a disqualifier." |
Primary line: "AI fluency for your actual job. Not a job description. Not a template. Yours."
| Dimension | Found source | U1 today | Action |
|---|---|---|---|
| ICP definition | "Anxious Achievers" + Awareness/Anxiety/Agency + exclusions | "the 80% in the middle" | Add the 3-part filter + exclusions (→ U2) |
| Voice north star | Founder Manifesto (full) | About page (condensed Manifesto) | ✅ aligned; cite the Manifesto |
| Guardrails (don't-say) | Explicit list | — | Add — biggest gap |
| Message pillars | 5 named | 3 (relevance/skill/durability) | Add class-divide + meet-you-where |
| Voice-in-the-wild | Complaint→response patterns | — | Add (great for chat/support copy) |
| Metaphor | driving-school + flight-simulator | "keep flight-sim, stop stacking" | Refine: both, distinct jobs (resolves AIN-331) |
| AI-cadence rules | (audit) | ✅ present | keep |
| Vocabulary | posture/score/band; Prompter… | ✅ posture/score/band; "shape" retired | Add Prompter-vs-MetaPrompting note |
Net: U1 is directionally right on voice + vocabulary, but thin on the messaging architecture (guardrails, 5 pillars, voice-in-the-wild) the Positioning doc already contains.
On your nod, this becomes U2's icp-personas.md + narrative.md and an upgraded voice-guide.md (with guardrails + pillars + voice-in-the-wild), all provenance-tagged. Nothing is in the repo canon yet.