The voice guide and canonical vocabulary that every surface will pull from — so the copy stops sounding AI-written and stops inventing words like "your shape."
The copy reads machine-written for three fixable reasons, not because em-dashes exist. And the product juggles four words for the result (score / band / posture / shape) when it needs three. This locks the voice and the vocabulary so the rest of the work has one thing to match: the About manifesto.
The About page already sounds human — varied rhythm, specific claims ("two tribes, one algorithm"; "80% quietly drowning"; "it's okay to choose not to drive"), and it respects the reader. The rest of the site should sound like the same author. Three habits make the other surfaces read as AI:
"builds genuine skill — diagnostic, lesson, evaluator" · "not a checkbox form — your answers calibrate" · "Streaming chat — feels like Claude" · "never trapped — type your own"
Vary the constructions. "Streaming chat that feels like Claude or ChatGPT." "You can close the tab and pick up later." One dash, used once, where it earns it.
"AINA explains. You try. You get scored. You retry." · "Three minutes. Six honest questions. A real readiness score."
At most one deliberate triplet per page, as a beat — not the default sentence shape. Rewrite the rest as ordinary varied prose.
"Honest" is filler in five places ("six honest questions", "Honest one.", "Honest read on usage."). Keep it in the one spot where honesty is the actual point; cut the rest.
| Term | Role | Keep? |
|---|---|---|
| Posture | Who you are as a learner (Beginner, Skeptic, Casual User, Power User, Founder/Operator) — the identity line. | ✅ primary |
| Score | The 0–100 number. | ✅ headline |
| Band | The score's tier (Cautious Start → Native). | ✅ secondary |
| Used three ways, defined nowhere, no data behind it. | ❌ retire |
Every learner-facing "shape" becomes posture. The quiz line "Find your shape in seven questions" → "Find your starting point." The results hero stops rendering the literal placeholder.
Canonical CTA: the audit found 8 variants ("Start your AI Readiness Assessment", "Start Assessment", "Join the beta", "Find your baseline"…). Locked to one: Start the assessment (secondary: See how it works). The fuller phrase survives only as an aria-label.
Messaging pillars (kept from the homepage, restated in voice): Relevance — your work builds the curriculum · Genuine skill — you practise and get scored, you don't watch videos · Durability — principles outlast tools. Lead with relevance, prove it with the sandbox, close on durability.
Approve the voice + vocabulary (AIN-251) and the rest of the slices have one target to write toward. Flag anything that doesn't sound like you.